Post by rejoana24 on Feb 2, 2024 23:40:10 GMT -6
If you type “buy a car” on your keyboard, you will systematically come across several well-known brands on the first page. These brands work as much on natural referencing ( SEO ), through the quality of their texts as on paid referencing (SEA). Machine learning algorithms do the rest and place the best ads on the first pages. For this reason, large groups invest tens of millions of euros each year in this type of campaign. Increasingly, SMEs are following this model and devoting a significant portion of their advertising budget to promoting keywords intended to increase traffic to their sites. Google has a virtual monopoly on Internet searches (more than 90%). The ROAS (Return On Ad Spend) would be on average 200%. In fact, one euro spent on advertising would yield two euros according to Digital Marketing That Drives Results . In addition, one in two Internet users who click on a paid advertisement turn into a customer. How to make the most of paid referencing? Before embarking on a campaign, it is essential to determine coherent objectives
Develop the number of visits to your site Gain notoriety Multiply prospects Sell This involves working on keywords. Starting with a collective Telemarketing Data brainstorming is a recommended first step. Then, analyzing each word allows you to determine the most relevant ones with tools like Keyword Planner. The keywords will be chosen based, firstly, on the volume of searches. It is also important to “put yourself in the shoes” of the Internet user to determine their purchasing intention. Finally, a cost per click (CPC) analysis is essential to set campaign limits based on the expected ROI. Leverage a campaign If the tool is intuitive, the number of parameters to take into account is significant: The daily budget The geography of the target audience The choice of network The text of the ad And of course the keywords The campaign, thus created, must not be forgotten. It requires careful monitoring to meet customer expectations. It is also important not to get lost in the measurement tools offered. For these reasons, SEO professionals are increasingly in demand.
Call on a specialized agency A Google Ads agency's core business is the development and monitoring of campaigns. With the aim of giving them optimal efficiency, the agencies are responsible for the overall strategy, marketing tools, campaign management and reporting to the client. Google agency certifications are a guarantee of competence . They are precise and concern the display , the metric instruments, the videos, as well as the applications linked to this advertising tool. Choosing a good agency helps reduce the costs of acquiring new customers. The agency ensures that auctions are optimized by defining the criteria most consistent with the client's activity (age, gender, home, etc.) as well as the best channel to adopt to promote its products. Google Ads is a very effective lever for boosting your business while developing your turnover. This type of campaign must be associated with good natural referencing. It is a place to invest that is constantly transforming. The advice of experts who dominate these digital skills is more necessary than ever to guide companies in optimized advertising choices.
Develop the number of visits to your site Gain notoriety Multiply prospects Sell This involves working on keywords. Starting with a collective Telemarketing Data brainstorming is a recommended first step. Then, analyzing each word allows you to determine the most relevant ones with tools like Keyword Planner. The keywords will be chosen based, firstly, on the volume of searches. It is also important to “put yourself in the shoes” of the Internet user to determine their purchasing intention. Finally, a cost per click (CPC) analysis is essential to set campaign limits based on the expected ROI. Leverage a campaign If the tool is intuitive, the number of parameters to take into account is significant: The daily budget The geography of the target audience The choice of network The text of the ad And of course the keywords The campaign, thus created, must not be forgotten. It requires careful monitoring to meet customer expectations. It is also important not to get lost in the measurement tools offered. For these reasons, SEO professionals are increasingly in demand.
Call on a specialized agency A Google Ads agency's core business is the development and monitoring of campaigns. With the aim of giving them optimal efficiency, the agencies are responsible for the overall strategy, marketing tools, campaign management and reporting to the client. Google agency certifications are a guarantee of competence . They are precise and concern the display , the metric instruments, the videos, as well as the applications linked to this advertising tool. Choosing a good agency helps reduce the costs of acquiring new customers. The agency ensures that auctions are optimized by defining the criteria most consistent with the client's activity (age, gender, home, etc.) as well as the best channel to adopt to promote its products. Google Ads is a very effective lever for boosting your business while developing your turnover. This type of campaign must be associated with good natural referencing. It is a place to invest that is constantly transforming. The advice of experts who dominate these digital skills is more necessary than ever to guide companies in optimized advertising choices.